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Entrepreneurship, Strategic Marketing, Innovation, New Product Development (NPD).

This case is suitable to be used in advanced undergraduate and MBA/MSc.

This case illustrates the challenges related to designing and launching an innovative product in the market. It revolves around the issues pertaining to smart organic fertilizer's (SOF) pre- and post-launch experiences. Haji Sani Kimi, a Senior Research Officer of the Strategic Research Centre at MARDI, had developed a zeolite-based organic fertilizer which he believed to be the first of its kind in Malaysia. He had taken five years to complete his research in developing SOF. Seeing its potential benefits for the land and farmers, the then Director General of MARDI asked Sani to speed up the process of technology transfer to be the first to launch the product in the market. In 2005, MARDI established a five-year agreement with Hicotech Sendirian Berhad to license its intellectual property rights (IPR). Adnan, a successful automobile business entrepreneur, ventured into the organic fertilizer business, as this product was in high demand and extensively used by paddy farmers in Malaysia and was subsidized by the government. However, Hicotech failed to get government contract to supply organic fertilizer under the government subsidy program. As such, it had to compete in the open market which was dominated by already-established Chinese entrepreneurs. At the beginning, SOF was doing well in the market, but, during 2007, Hicotech experienced great financial loss due to its mismanagement of collecting payment from its customers. Hicotech tried to work in partnership with ABH Mega Sendirian Berhad to overcome its financial difficulties. However, due to some disagreements, the collaboration was terminated within a short period of time. From 2005 to the end of 2009, Hicotech was not able to pay any royalties to MARDI and the license of Hicotech was to expire in February 2010. Haji Sani was trying to get a solution to revive SOF in the market. Moreover, he was confused whether to renew the license of SOF IPR with Hicotech or to search for another company.

Using this case, students can learn how a small- and/or medium-scale companies can strategize their new product launch. Based on the given industry scenario, students can realize the potential challenges that are related to launching a new product. Furthermore, this case demonstrates that producing a high-quality product is not enough to succeed in the market; the right strategy also plays an important role in making it successful. Last, it can be also learned that proper managerial control and financial support are two important factors that contributes in any business success. Overall, strategic marketing/management students will learn the importance of adopting proper strategy, while the students who are undertaking the new product development course benefit by seeing the practical situation of a new product launch, its rise and its fall.

Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

At the age of 92, Mahathir Mohamad served his country as the Prime Minister for the second time. But unlike his first stint as the head of the government, which lasted 22 years, this time, his tenure was less than two years. His resignation, which was linked to some internal issues within the Pakatan Harapan (PH) allied parties, came at a time when many countries in the world were in the early stages of the coronavirus outbreak. Mahathir was aware of the power struggle that was adversely affecting the government's response to combat the virus transmission and reduce the rising number of COVID-19 infection cases. With his long experience in governance and as a former medical officer, Mahathir offered some advice and recommendations to the existing government on ways to address the public health crisis. Since the coronavirus outbreak, the domestic political and economic developments also drew his direct criticism and critical commentaries.

Natural flood disasters frequently happen in Malaysia especially during monsoon season and Kuala Kangsar, Perak, is one of the cities with the frequent record of natural flood disasters. Previous flood disaster faced by this city showed the failure in notifying the citizen with sufficient time for preparation and evacuation. The authority in charge of the flood disaster in Kuala Kangsar depends on the real-time monitoring from the hydrological sensor located at several stations along the main river. The real-time information from hydrological sensor failed to provide early notification and warning to the public. Although many hydrological sensors are available at the stations, only water level sensors and rainfall sensors are used by authority for flood monitoring. This study developed a flood prediction model using artificial intelligence to predict the incoming flood in Kuala Kangsar area based on artificial neural network (ANN). The flood prediction model is expected to predict the incoming flood disaster by using information from the variety of hydrological sensors. The study finds that the proposed ANN model based on nonlinear autoregressive network with exogenous inputs (NARX) has better performance than other models with the correlation coefficient that is equal to 0.98930. The NARX model of flood prediction developed in this study can be referred to as the future flood prediction model in Kuala Kangsar, Perak.

Inconsistencies and contradictions in the US government's story of hijackers and their masterminds are examined to account for what happened on 9-11. A little-known initial FBI list of 19, scrutinized for four names not on its final list, calls into question the FBI naming process. We discovered 11 of the FBI-named finalists could not have been on those planes, with 10 still alive and another's identity improvised by a double. The Dulles videotape, essentially the government's case that hijackers boarded the 9-11 flights, is found to have serious problems including authentication, as does the so-called bin Laden “confession” video.

Were “hijackers” known to be in the US before intelligence alleges it knew? Evidence is examined which shows that they were closely monitored by agencies which denied this knowledge; in particular, an undercover FBI agent lived with them the prior year.

Noting government refusal to disclose evidence called for by investigators, we find some pieces altered or fabricated and others confiscated or destroyed. Other revelations point to hijackers with national security overrides, protection in their alternate roles as drug traffickers, and deep political connections with government elites. We investigate patterns, reminiscent of historical intelligence involvement, revealing the presence of a covert intelligence operation disguised as an outside enemy attack.

The purpose of this study is to theoretically probe the shape impacts of nano-particle on boundary layer flow of nano-fluid toward a stretching cylinder with heat-transmission effects. The base fluid used for this study is pure water, and aluminum oxide nano-particles are suspended in it. Four different shapes of nano-particle, namely, cylindrical, brick, platelets and blades, are considered to carry out the study.

The problem is modelled mathematically and the nonlinear system of equations is attained by using appropriate transmutations. The solution of transmuted equations is achieved by utilizing a shooting technique with Fourth-Fifth order Runge–Kutta Fehlberg scheme. Numerically attained results are elucidated through graphs and tables which are further compared under limiting cases with existing literature to check the validity of the results.

It is observed that fluid velocity and temperature of cylindrical shaped water nano-fluids are more than the nano-fluid having brick-shaped nano-particles. Moreover, it is seen that the nano-fluids suspended with platelets-shaped nano-particles have higher velocity and temperature than the nano-fluids containing blade-shaped nano-particles. The curvature parameter and nano-particles volume fraction have increasing effects on flow velocity and temperature of nano-fluids containing all types of nano-particle shapes.

Numerous authors have examined the impacts of nano-particle shapes on characteristics of heat transfer and fluid flow. However, to the best of the authors’ knowledge, the shape impacts of nano-particles on boundary layer flow of nano-fluid toward a stretching cylinder with heat-transmission effects have not been discussed. So, to fulfill this gap, the present paper explicates the impacts of various nano-particle shapes on Al₂O₃–water-based nano-fluid flow past a stretching cylinder with heat-transfer effects.

With the increased stress on sustainability and food security, in addition, the need towards halting environmental deprivation has focused attention on green fertilizer technology (GFT), which is the means of improving the situation causing the rising environmental concern. It also gives efficient use of farm resources which can help to protect crops. Moreover, the adoption of GFT is one aspect to answer the problem in regards to the sustainable environment. In the year 1980, an initiative took place to simplify the adoption decision in the developing countries. Regardless of the low adoption rate elsewhere, comparable exertions in the current year have originated in developing countries. Accepting those primary factors that influence the adoption of GFT is very important. The paper aims to discuss these issues.

This study re-examines these factors and draws policy implications from that review for future actions. This research study re-examines them, based on other studies examining the inadequate adoption of GFT in developing countries, by generalising their conclusions to clarify why farmers have or have not made the decision to adopt GFT. The ability to address that awareness enables the theory of planned behaviour (TPB) model to predict the farmer’s intention of acceptability of the GFT. By following a socio-psychological approach, by using TPB, the researchers have found out the paddy farmers’ adoption decision towards GFT. The researchers later discuss the implications for promoting the adoption of GFT, which delivers suggestions for the upcoming research study.

The idea of this research study is to seek farmers’ understanding about environmental attitudes in connection with conservation behaviour. The overall aim of this paper is to conceptualise the framework created by amending the environmental concern amongst paddy farmers towards GFT.

This research study will allow more academic consideration and may direct future research on the empirical findings on the environmental concern through the proposed conceptual framework amongst paddy farmers in Malaysia.

Unemployment can negatively affect individuals, their families and communities in various ways. When individuals are out of work may experience mental and physical health problems, material deprivation and poverty. This study aims to examine the impact of unemployment benefits on health and living standards in Turkey.

The authors employ a structural equation modelling (SEM) to consider the simultaneous relationships among the unemployment benefits and the latent variables of health and Standard of Living (SoL). We propose a fuzzy Regression Discontinuity Design (FRDD) and a Regression Kink Design (RKD) within the SEM framework to infer causality. For the empirical analysis, the authors employ the panel Income and Living Conditions Survey (ILCS) in 2007–2015.

The authors’ findings suggest that those who receive these benefits are more likely to report higher levels of health and improve their living standards compared to the non-recipients. Furthermore, unemployment benefits replacement rates are associated with improved levels in health and living standards. The authors’ results indicate a substantial heterogeneity on the impact of unemployment benefits since males, low educated individuals and those belonging to the lower levels of income are affected more in terms of their health status and living standards.

The majority of earlier studies have focused on the impact of unemployment benefits on labor outcomes. The originality of this study is that we implement the FRDD and RKD within the SEM framework to explore, simultaneously, the impact of unemployment insurance on health and living standards. Moreover, future research studies can implement this framework to infer causality and explore the impact of related policies and reforms.

This study aims to investigate some factors that might drive Muslims in Indonesia to get involved in a French brands boycott movement by examining the moderating role of brand judgment and counterargument.

An online survey has been conducted to 1,063 respondents from all over Indonesia. The respondents are selected using the purposive sampling technique. The model is assessed using covariance-based structural equation modeling, which includes the assessment of measurement and structural model. An interaction moderation technique is applied to examine the effect of moderators on the structural model.

This study shows that the French brand boycott is strongly affected by consumer animosity, perceived efficacy and subjective norms. Moreover, this study also found that the effect of animosity on boycott intention is dampened by brand judgment and counterargument.

First, multinational companies are advised to be careful in creating a campaign. They should avoid sensitive words or the use of specific figures or places highly respected by Muslims. A sensitive campaign might spread hatred, and it is directly connected with the boycott movement based on history. Second, it is pivotal for multinational companies to focus more on product or brand values instead of controversial issues. Finally, multinational companies are also advised to strengthen brand love. When brand love is strong, it is difficult for them to stop patronizing the brand or even switch to other brands.

Prior studies’ findings are still inconclusive in explaining some factors that lead to the success of a boycott call-to-action. Therefore, this study contributes to boycott literature by revealing the importance of brand judgment and counterargument to moderate consumer animosity and boycott intention link.

The rising awareness of the significance of protecting the environment and reducing the carbon footprints of buildings has led to the development of sustainable or green office buildings that are believed to be more energy-efficient and environmentally friendly. Despite this, not many have studied the extent of impacts between green classification and rental depreciation in Malaysia, besides the other traditional causes. Therefore, the primary purpose of this study is to identify the relationship of building characteristics and location factors, namely, green building classifications (BCLs), location and site (LOT), building engineering and services (BES) and building appearance and design (BAD) that contribute to rental depreciation in the Golden Triangle Area of Kuala Lumpur.

A survey using a questionnaire was used in the data collection targeting the selected Kuala Lumpur commercial purpose built office building property managers. To establish the significance and relevance of the model, this study employed the PLS algorithm and bootstrapping procedures.

This research suggests that there were significant impacts of LOT, BAD, and BES towards rental depreciation. On the contrary, sustainable classifications were found insignificant towards rental depreciation.

The novelty of this study is that it proposes the sustainable classifications as one of the components in analysing the commercial property depreciation.

Wars and conflicts have caused millions of people to seek asylum outside their homelands and the issue of refugee camps has become a pressing subject in international policy discussions. Conflicts continue to escalate in different parts of the world, especially in Middle Eastern countries. In 1948, the Palestinian-Israeli conflict forced displacement of many Palestinian people. The resulting camps have developed into cluster camp shelters of three to four stories in the West Bank, Gaza, and other regions around historical Palestine; some are perceived to be like gated communities. Being self-sufficient environments, refugee camps have rarely been approached from the perspective of urban psychology. This research deals with sensory perceptual analysis of Balata, the largest refugee camp in the West Bank of Palestinian Territories. Balata is situated in Nablus and has raised four generations of refugees since its establishment. In order to explore the spatial characteristics of such specific environmental experiences, the research adopted a mixed-method approach – systematically evaluating the related literature on sensory perceptual spaces and applying content analysis methods. The study modified the sensory slider tool of Malnar and Vodvarka according to the framework matrix based on the content analysis. Moreover, the case study analysis consisted of observation of the chosen area and 30 in-depth interviews with refugees who were forced out of their homes and settled in the camp as well as some who were born in the camp. The research results show that investigating what camp residents perceive of the five senses can capture meaningful sensory perceptual experiences and can generate a holistic mental image of the refugee camp. Particularly, perceptions of the built environment reflect the difficulty of life experiences. The study concludes that the characteristics of camps in this seventy-year-old conflict environment may not be found in other parts of the world.